Wake Up Publishing  ·  Est. 1992  ·  Powered by Lucas Media Company

Your Expertise Is Trapped.
Your Book Sets It Free.

And the platform we build around it keeps it working — long after publication day.

You're probably better at what you do than the people beating you.
You're not losing because you're worse.
You're losing because the market can't feel your authority fast enough.

Book a Conversation Discover Wake Up 2.0

The Company Your Book Will Join

Steven E Has Co-Authored & Collaborated
With The World's Most Recognized Voices

Over 30 years. More than 35 books. Two million copies sold. These are the names he's stood beside — and the company your book will join.

Steven E co-authors including Wayne Dyer, Deepak Chopra, Tony Robbins and more

The Publisher

32 Years of Knowing
Why a Book Changes Everything.

Steven E has been helping professionals, entrepreneurs, and executives turn their expertise into published books since 1992. What's changed is the method. What hasn't changed is the result: a book with your name on it still opens doors that nothing else opens.

The message Steven has delivered from stages across America for three decades remains as true today as it was before the internet: the professionals who get remembered are the ones who wrote it down.

  • 32+ years in professional publishing
  • Hundreds of authors produced and published
  • Co-author with Wayne Dyer, Deepak Chopra, Tony Robbins, Jack Canfield, and Mark Victor Hansen
  • Featured on stages across North America
  • Founder, Wake Up Publishing & wakeuplive.com
  • Co-Founder, Blue Zone Health Center
Steven E — Wake Up Publishing
Kevin Seney — Lucas Media Company
lucasmediacompany.com · LinkedIn

The Producer

40 Books In. One Thing
Never Changed.

Kevin Seney founded Lucas Media Company on a simple bet: that most people carrying a book inside them will never get it out on their own — and that the right combination of ghostwriting craft and production infrastructure changes that. Publishing runs in the family; the Lucas side has put out newsprint since 1899, starting with a small paper in Buffalo, Wyoming. Kevin brought that same instinct into the modern era, producing close to 40 books and building the AI-assisted production pipeline that makes Wake Up Publishing's turnaround possible.

Before any of that, Kevin spent 25-plus years in mortgage banking, real estate franchise development, and biotech — the kind of career that only advances through relationships people are willing to vouch for. That operator's instinct still shows up in how he runs things today: an MBA in Finance and Information Systems, a Stanford Executive certificate, a private pilot certificate with 600-plus hours logged, and a licensed private investigations practice, all in active use.

  • Founder, Lucas Media Company
  • ~40 books produced and published
  • MBA, Finance & Information Systems · Stanford Executive Certificate
  • Private Pilot, 600+ hours
  • Founder, Foxtrot Bravo & Black Ridge Investigations

The Partnership

The Publisher. The Producer. One Program.

Wake Up Publishing brings 32 years of publishing credibility and a live audience of professionals who need exactly what we offer. Lucas Media Company brings 40 published books, deep AI-assisted production expertise, and the infrastructure that makes the book work after it's published. Together, we built something neither of us could build alone.

Kevin Seney and Steven E
Kevin Seney
Lucas Media Company  ·  Producer & Author
Steven E
Wake Up Publishing  ·  Publisher & Founder

Strategic Advisors

The Circle Behind The Circle.

Wake Up Publishing doesn't operate in isolation. The people we bring in to advise, connect, and build alongside us are chosen because they've already proven themselves at the edge of their field.

Ira Hayes

Advisor  ·  AI Strategist, Wake Up Publishing

Ira Hayes
Founder, DOJO Air

Ira Hayes is an entrepreneur, technologist, AI strategist, and U.S. Air Force Academy-trained pilot who built his career at the edge of what's next — from flying the F-22 to founding DOJO Air, the world's first data-driven breathwork training device. Backed by Founders, Inc. and covered by outlets including the Associated Press and Fox News, DOJO Air is redefining how performance-driven people train one of their most overlooked assets: their breath.

As AI Strategist for Wake Up Publishing, Ira brings that same builder's instinct to identifying practical, high-leverage ways artificial intelligence can expand the company's content, reach, and impact. A lifelong adventurer, endurance athlete, and U.S. military veteran, he operates at the intersection of technology, health, and human potential — guided by a simple philosophy: make today the Best Day Ever.

dojoair.com · LinkedIn

Our Programs

Four Tiers.
One Standard.

Every program produces a professionally published book that carries your name with confidence. Choose the scope that fits your goals — and know that the door to the next level is always open.

Entry Level
AI-Assisted Book
$497
One-time investment
  • Professional questionnaire
  • AI-produced from your information
  • Professionally formatted and designed
  • Amazon publication
  • Your name. Better than anything you'd produce alone.
Start a Conversation
Most Popular
Authority Level
The Authority Book
$1,997
or 3 payments of $797
  • 60-minute recorded interview
  • Professional questionnaire
  • 40–60 pages, fully written in your voice
  • Premium cover + interior design
  • Amazon publication
  • 25 physical copies
  • Full rights retained
Start a Conversation
Executive Level
The Executive Book
$7,997
or 3 payments of $2,997
  • Multiple recorded sessions
  • Deep-dive questionnaire
  • 100–140 pages, fully written
  • Premium cover + interior design
  • Amazon + expanded distribution
  • 50 physical copies
  • Full rights + royalties retained
  • Foreword development
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Legacy Level
The Legacy Book
$19,997
Contact for payment terms
  • Full ghostwriting engagement
  • Comprehensive research & interviews
  • 200+ pages, fully produced
  • Award-caliber design
  • Full publishing suite
  • 100 physical copies
  • Full rights + royalties retained
  • Bestseller launch strategy
Start a Conversation
On the AI-Assisted tier: Yes, we have an AI-produced option — and ours is significantly better than anything a $199 ad is selling you. But we're honest about what it is: fast, formatted, and published with your name on it. Not your voice. If you want your actual story, your real methodology, and your authentic voice in print — that's what every other tier delivers. One conversation with us and you'll feel the difference immediately.

Introducing Wake Up 2.0

We Don't Just Publish Your Book.
We Upgrade You.

The book is the foundation. The platform we build around it is what makes it work. And the membership keeps you evolving — so that next year, you're a 3.0 player in a market full of 1.0 competitors.

01
Phase One  ·  Foundation
We Build Your Platform
Before a word of the book is written, we establish the infrastructure your authority will live on. Every platform. One voice. One message.
  • Full LinkedIn rewrite — headline, about, experience
  • Personal website or authority landing page
  • Brand voice document — your words, your tone
  • Platform audit — every profile reviewed
  • Market and audience definition
  • Amazon Author page setup
02
Phase Two  ·  The Book
Your Credibility Cornerstone
The book anchors everything. It establishes your authority in a way no post, no profile, and no pitch ever can. Then every platform updates to reflect your published status.
  • Choose the tier that fits your goals
  • Produced in your authentic voice
  • Amazon-published and physically printed
  • Every platform updated at launch
  • Amazon Author page goes live with the book
  • Full rights and royalties retained — always
03
Phase Three  ·  The Membership
We Keep You Ahead
The platform we build doesn't sit still. Your membership keeps your presence active, coherent, and evolving — month after month, year after year.
  • Monthly ghostwritten content in your voice
  • Social presence managed and aligned
  • AI client engagement tools maintained
  • Website kept current
  • Quarterly brand and strategy review
  • Book content repurposed across platforms

The Membership.
Stay in the Game. Stay Ahead of It.

Choose your level. Cancel any time. The professionals who build this infrastructure now will have a compounding advantage over the ones who wait.

Core Membership
$99
per month
  • 4 LinkedIn posts/month in your voice
  • Monthly content theme aligned to your goals
  • Profile maintenance and updates
  • Access to the Wake Up 2.0 content library
  • Monthly performance note
Standard Membership
$149
per month
  • Everything in Core
  • Instagram and X presence managed
  • AI-assisted client FAQ tool maintained
  • Monthly strategy and adjustment note
  • Content repurposed from your book
  • Priority response and access
Premium Membership
$199
per month
  • Everything in Standard
  • Personal website kept current
  • Quarterly brand evolution session
  • Full platform audit every 90 days
  • White-glove access and response
  • First access to new program features

Member Packages.
Book + Platform. Better Together.

Bundle the Foundation Build, your book, and six months of membership at a price that makes the decision easy.

Authority Member Package
Foundation + Authority Book + 6 Months Core
Everything you need to go from 1.0 to 2.0 in one decision. The complete entry into the Wake Up platform.
$2,591 separately
$2,497
or 3 × $897
Executive Member Package
Foundation + Executive Book + 6 Months Standard
The complete 2.0 upgrade for the established professional ready to own their category.
$8,891 separately
$8,497
or 3 × $2,997
Legacy Member Package
Foundation + Legacy Book + 12 Months Premium
The definitive platform for the leader building something that lasts beyond the next deal.
$22,385 separately
$21,997
Contact for payment terms

The Real Issue

This Is Not a Publishing Problem.
It's an Authority Transfer Problem.

When your expertise is trapped inside live conversations, proposals, and paid client work — you rent your credibility one conversation at a time. Every new prospect requires you to prove yourself from scratch.

A professionally produced book with your name on it changes the conversation permanently. Prospects arrive ready to move. Referrals have something to hand off. Your authority travels without you.

01

The Invisible Expert

Decades of real expertise. A LinkedIn profile from 2021. A website that doesn't answer the right questions. Prospects Google you and feel nothing.

02

The Credibility Gap

Less experienced competitors with better positioning keep winning business that should be yours. The gap is never talent. It's always perception.

03

The Platform Problem

Even professionals who publish a book often find it sitting in a drawer. A book without a platform is a business card nobody hands out.

The Wake Up 2.0 Journey

We Take You From
1.0 to 2.0 to 3.0.

Every professional starts somewhere. The question isn't where you are — it's whether you're evolving. The Wake Up 2.0 program is the engine that keeps you ahead of where your market is going.

1.0
Where You Are
The Invisible Expert
Built something real. But the public presence doesn't reflect it. Reputation lives in the room — not online.
  • Outdated or absent digital presence
  • No published book or authority content
  • Inconsistent messaging across platforms
  • Losing ground to better-positioned competitors
  • Explaining your value from scratch — every time
2.0
Where We Take You
The Published Authority
A unified, authoritative presence — book published, platforms aligned, voice consistent everywhere prospects look.
  • Published author — Amazon-listed, credibility established
  • LinkedIn rewritten and performing
  • Personal website — authoritative and current
  • Social presence aligned to book and brand
  • AI-assisted client engagement tools active
3.0
Where the Membership Takes You
The Category Leader
A compounding authority platform — evolving, expanding, and staying ahead of wherever your market is going next.
  • Recognized voice in your market or niche
  • Speaking, media, and partnership opportunities
  • Content ecosystem working while you work
  • Platform expanding as your reputation grows
  • Next book, next level, next market
"Your book tells them who you are.
Your platform makes sure they find it.
The membership keeps you ahead of whoever comes next."

Wake Up Publishing  ·  The 2.0 Promise

What Authors Say

The Book Changed
the Conversation.

"I carried this story for many years and never knew how to tell it. Kevin pulled it out of me, shaped it, and turned it into a book I'm proud to put my name on. We've already started the next one."

Brad Strand
101st Airborne · Author, Derailed

"Working with Steven E was one of the best decisions I've made for my brand. The book opened doors I didn't expect — speaking invitations, partnership conversations, and clients who arrived already sold."

Michael Gerber
Author, The E-Myth

"I handed a copy of my book to a prospect on Friday. Saturday morning he texted me a picture of it open next to his coffee. Then sent an email saying 'I read your book. Very cool — I'm thinking about how to use you with our team.'"

Harvey Mackay
Author, Swim With the Sharks

How It Works

From Conversation
to Published Author.

We've refined this process across hundreds of books. It works because we do the heavy lifting — you bring the expertise, we bring the infrastructure.

1

The Conversation

A single call to understand your goals, your audience, and which program fits. No pressure. Just clarity.

2

The Intake

Your producer guides you through our intake process — questionnaire, recorded interview, or both depending on your program.

3

Production

We write, design, and produce your book. You review and approve. Your voice throughout — guaranteed.

4

Published & Live

Amazon-listed, physically printed, and deployed across your platform. Your authority — visible everywhere it needs to be.

Start Here

Stop Explaining Your Value
From Scratch.

Book a 20-minute conversation. We'll identify which program fits, what your book should accomplish, and what a 2.0 platform looks like for your specific market. No pitch. No pressure. Just a real conversation with people who've done this for 32 years.

Email: admin@lucasmediacompany.com  ·  Call or Text: (406) 510-5000

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